Making the market
As an outsider businessperson, I’ve learned that creating a business outside normal parameters requires the constant thought “there might be a good idea here”. Do not expect there to be a trade show...
View ArticleThe Value of a Lifestyle Business
Why is the term “Lifestyle Business” spoken with derision? Is it because “real businesspeople” discount the value of them, or is it because the Lifestyle business owners themselves belittle the amount...
View ArticleKnow what race you are running, and who your competitors are.
One of the first “Industry Truths” I was taught about Renaissance Festivals was this: There are 3 types of people who travel and work Renaissance Festivals. People who have a business that works at...
View ArticlePlaying by the Numbers, part 2, None of your Business
Ok, let’s see, …..where were we? ….poker…matchsticks…20 pounds of quarters….profit/patron, cost/patron and patron/vendor ratios…big pies…..and little pieces. Remember? If not, you can refresh your...
View ArticleThings to think about before launch
Everywhere I’ve gone this month, the conversation seems to be about the intersection of Entertainment and Commerce in the Festival or Theme Park world. Permanent parks and themed environments are not...
View ArticleFighting the Hoards
One of the many hats I wear is as the author of a funny, yet relevant – and hopefully wise – ADVICE COLUMN. One of the questions that a DARLING READER sent to me in the early years of the column is one...
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